Every year for the past 16 years Perth has seen an event that has consistently raised the bar in raising funds for the work of the WA AIDS Council with a very distinct fashion edge.
STYLEAID began 17 years ago based on an idea of similar events that were running in Los Angeles and New York that has transferred successfully to Melbourne. These were still the early years of the HIV epidemic and it was a complex disease to get people to come out and support and then add to this the fashion element and you have an untested idea. But from the very first event held in the grand ballroom of the Hyatt Perth the community got behind it,
Here was the formula – offer an event that would showcase a range of top designers upcoming spring/summer collections and mix that with a sit down three course meal, some of the top models in Perth taking the catwalk, a range of entertainment to keep the night going, an auction to raise some extra profit for the charity, top wines and a gift bag that promises gifts and not discount vouchers and you have an event that as it moves into its 17th year will once again thrill and amaze those attending.
Toby started with STYLEAID and went on to become the face of aussiebum swimwear!
Over the years there have been some stunning hosts, a plethora of models on their way to becoming stars in the modelling stratosphere, performances by some amazing dancers, singers, acrobats and more that have all added to the reputation that STYLEAID has built as the number one fashion fundraising event here in Perth.
Those first five years the focus was on not just WA fashion but also Australian favourites like Collette Dinnigan and Alex Perry and some of the top New Zealand labels as well. This happened because the WA fashion industry was still in its infancy on many levels and it was thought that if the event was to be a sell out it needed to have a range of designers that you would not see anywhere else in Perth. And it worked and from the very first year people came along to see the fashion and support the charity as well.
A shot from STYLEAID 2009!
When STYLEAID turned 6 it was decided that it was time to turn the focus on WA designers and give the audience a real taste of all the amazing talent that is available here in WA and the show never disappointed. This was a chance to revel in and celebrate all this is great about WA fashion designers and over the years there have been labels that have consistently shown at STYLEAID as well as the inclusion of fresh new labels to give the audience a mix of couture, casual, street and swimwear. This mix always presents an amazing display of the great WA designers that now grace the catwalk.
As a charity event one of the differences that STYLEAID has over other commercial parades in Perth and beyond is that the style team and committee chose the designers to show based on their current collections and not based on a fee. Each designer is chosen because their new collection will translate to the catwalk in an exciting and interesting way. After all the catwalk needs to be fun, interesting, amazing and a memorable experience that showcases the fashion. You can just imagine sending 40 black suits down the runway – not very interesting at all. It is all about the choreography, the clothes, the models, the hair and make up and the props. Each of these elements combine to create a visual explosion on the catwalk that allows the fashion to talk to the audience.
The Ballroom at CROWN for STYLEAID WOW!
And so the countdown to another STYLEAID begins with just under 4 weeks until guests make their way to CROWN Perth to once again be part of what has evolved into the number one fashion fundraising event on the Perth social calendar. This is the first chance that the Perth audience has to see the new spring/summer collections from the likes of Aurelio Costarella, Ae’lkemi, Zsadar, Zhivago, Morrison and more.
In the lead up to the event I will be posting a range of different aspects and perspectives to give some insight into the event…as the event manager and someone who has been involved since the very beginning I have that unique ability to reflect on where we started and where are now…
I will post after fittings, rehearsals and more so be sure to keep tuning in in the coming weeks as the excitement builds to this amazing night. It will by Mythical this year.
STYLEAID is on Friday August 1 at CROWN Perth in the Grand Ballroom…tickets can be booked by downloading the ticket order form directly from the STYLEAID website at http://www.styleaid.com.au
Tickets are $275 each on tables of 10 and are all inclusive…so if you are in Perth and are thinking of attending get in quick as the tickets are once again selling fast…
Shots from STYLEAID through the years from my personal collection!