Fashion and charity collide to raise much needed funds

Here I sit three days from STYLEAID, reflecting on what has been, what is to come and what we have achieved over the last 17 years.

I should say from the outset that I have been involved in one way or another every year that this event has been on – from committee member, backstage helper, photoshoot caterer to event manager and more.

This night that has evolved Into the number one fashion fundraising event in Perth since it began with just 400 guests at the Hyatt Hotel and now finds itself for the sixth year in the Grand ballroom at Crown Perth with over 700 guests in attendance all coming together to raise funds for the WA AIDS Council.

This is a night of nights when people in Perth get the chance to see the new spring/summer collections from some of the top West Australian designers. Having recently done our fitting day I had the chance to see the outfits that will take to the catwalk and I was once again impressed with the depth and level of the designs being shown this year.

Aurelio Costarella will show some of the most amazing couture gowns, Ae’lkemi also has a divine collection this season, Rebecca Patterson has done the most wonderful collection for her label 33 Poets and Zsadar will surprise and delight with a menswear collection that is taking him in a whole new direction whilst still maintaining his quality and design style.

Plus so much more and then there is the entertainment and the wonderful hosts for this year Alana Patience and Carmelo Pizzino from Dancing with the Stars.

All come together by donating their time and energy to help raise funds for the work of the WA AIDS Council…but it is not just our performers and the fashion but the amazing volunteers both front of house and backstage who all work to make this event work and there are over 300 of them.

Each year we also produce a magazine that is filled with all things STYLEAID and this year we have ratcheted it up again and it has evolved into a publication that promotes the charity, the fashion and so much more.

This is the biggest magazine yet at 150 pages and it is really a credit to all those involved, and now it is out in the community at a range of different locations so people can experience the event even if they are not attending.

There is so much more but I have to head off to check table plans, seating and speeches…so watch out for more on STYLEAID after Friday night.20140729-203556-74156847.jpg

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