It was a sunny Saturday afternoon as I headed to the inaugural Australian Fashionistas luncheon to celebrate the Mt Hawthorn Fashion hub with a luncheon, fashion parade and pop up shop with the gorgeous Liz Walker.  This was the first of what promises to be an exciting addition to the fashion events landscape here in Perth with a crew that are going to be offering an array of exciting events where fashion and lifestyle lovers meet and mingle!

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Being billed as:
 A place where you’ll discover new and established designers and get to know the artists behind the labels. It’s a space to build networks, brush shoulders with A-listers and mingle with models, boutique owners and fashion bloggers.
Come along and explore an opportunity to network, discover, showcase or buy – whilst enjoying Australia’s unique sense of style.

That is exactly what this first event offered.  With a number of the retailers from the Mt Hawthorn area who were involved with the parade being on hand to chat and spruik their wears to guests, as well as well known Perth identities such as Patti Chong and Bernadette Bosonac on hand to add some glamour to the event this was an afternoon of fashion, fun and a chance to network.

With the day starting with a glass of Moet on arrival, after walking the red carpet and having a pic taken before entering into the funky Pirate Bar in Joondanna to experience a great afternoon.  Then it was to our tables for lunch and a parade featuring some great new summer looks from the local retailers.

I was particularly excited to see another event where it was the retailers who took centre stage.  It is so difficult for local small retailers to get any traction with promotion without spending a fortune on advertising.  These were retailers who all stocked both local and national brands and it was refreshing to see a range of sizes up on the catwalk, as well as a couple of sexy boys just to add another element to the clothing being paraded.

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As anyone who owns or supports our local fashion labels and the retailers that stock them know, the marketplace is really tough right now and I am always supportive of any event that gives the buying public a chance to see items from the new collections and then to support those stores.

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Mel and Wade from Australian Fashionistas need to be congratulated for taking the baton and starting their events with something so refreshing and different in the current fashion landscape.  The Pirate Bar was a great location for the day with  great lunch served setting the scene for the day.

There was great new fashion on show and of course as with any parade there were some outfits that I was not particularly impressed by but there were others that really stood out.  This was a great parade and the models did the retailers proud with their professional presentation of each of the garments.

On show at the event were Soletta, Torso, The Annex, The Bra Bar, Lollipop, Little Posh, Alla Moda Chanelle, Jerico Clothing and Emursion.  Each label offered different looks and some of the stand out outfits came from Alla Moda Chanelle and Jerico Clothing as well as Soletta and The Annex.  This is not to take anything away from the other retailers showing at all.

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Post the parade there were a number of the retailers out the back of the Pirate Bar in the garden area selling items that we had seen on the catwalk, which was a great addition to the day.  The Pirate Bar was a great location and the feel in the bar, from the friendly staff to the great food just added another great element to the afternoon.

In all this was a great first event from Australian Fashionistas and I look forward to what they have on offer next.  They promise to offer something new and different in the fashion landscape here in Perth.  I love the smaller, more intimate gatherings for these types of shows as you really get to mix and mingle.

Well done to all concerned and here’s to the next event!

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