STYLEAID 2015 GOGO has been and gone and has once again proven itself to be the number 1 fashion fundraising event here in Perth, raising funds for the work of the WA AIDS Council.  Showcasing the best upcoming spring/summer collections of some of the best WA designers and small retailers.

StyleAID 2015 Gogo
StyleAID 2015 Gogo

StyleAID 2015 Gogo

StyleAID 2015 Gogo

StyleAID 2015 Gogo

StyleAID 2015 Gogo

StyleAID 2015 Gogo

It was a night full of fabulous guests, wearing some amazing creations and also a parade that really did remind all those attending just how fantastic WA designers are and also helped to remind us all about some of the great small retailers that are out there supporting WA fashion as well.

StyleAID 2015 Gogo

StyleAID 2015 Gogo

StyleAID 2015 Gogo

StyleAID 2015 Gogo

Each year the decision about which designers/retailers to show case comes down to a couple of very easy decisions – what the current collection looks like and how it will translate on the runway.  After all a parade needs to engage with its audience for it to work.

This year from the minute that I Love Mister Mittons (the ZOMP Creative Designer) took to the catwalk to the amazing finale featuring the latest creations from Ae’lkemi this was the strongest, boldest, most creative parade in the 18 year history of the event.

And then there were the three runways which just added yet another dimension to the event and enabled more of the guests attending to have a front row to the fashion as it sashayed its way from one look to another.

Each section allowed for 16 looks to be showcased from the upcoming spring/summer collections and the diversity, colour palette, and designs were all fabulous to see and each one told a story that was unique to that label.

StyleAID 2015 Gogo

StyleAID 2015 Gogo

StyleAID 2015 Gogo

The stand outs for me this year were Laura Kull and her fresh menswear label KINN, the father and sons of Wolfgang and Son taking to the runway at the end of their section, the sheer elegance and beauty of the Ae’lkemi range (a truly inspiring finale and a tribute to the late Ross McGinn), the multi layered androgyny of YUUKI in a black and white palette as well as the vintage Missoni that was shown by Varga Girl in their first foray on the STYLEAID runway.  Adding to that was the stunning suiting from Rhodes & Beckett and an eclectic mix from Fenella Peacock to delight!

StyleAID 2015 Gogo

StyleAID 2015 Gogo

StyleAID 2015 Gogo

StyleAID 2015 Gogo

StyleAID 2015 Gogo

And then there was  the continuing brilliance of One Fell Swoop, the beautiful Aurelio Costarella collection, Monster Alphabets and her fabulous range and so much more and you have a runway presentation that did not fail to deliver. Oh and do not forget the beautiful boys in the MINI Coopers that were set up right next to the black carpet…they stopped traffic and so many people wanted to stop and have their photograph taken with the boys…it was a real winner.

StyleAID 2015 Gogo

StyleAID 2015 Gogo

 

StyleAID 2015 Gogo

After being involved in this event for the past 18 years I have been so pleased and so proud to see the evolution of the fashion and the fact that we can now exclusively showcase all that is good and great about WA Fashion in what has to be the largest fashion fundraising show in Perth.

The reason that it succeeds is because of the hard work and dedication of a committee that works for 10 months of the year to put the show on, the amazing sponsors who all donate money, in kind services and goods.  Then in the lead up a volunteer base of front of house volunteers, models, hair and make up artists, dressers and creatives who all combine to make the event work so well.

STYLEAID has become an institution and a must attend event in Perth and now the work begins on STYLEAID 2016…and I hear word that the theme is already being discussed and looked at for next year!

All photographs courtesy of John Koh!