Designer Kym Ellery made history on Tuesday with her first on-schedule Paris Fashion Week show at the uberchic Palais de Tokyo.
Ellery is no stranger to showing in Paris and has shown off-schedule in Paris for four seasons. However she joins Collette Dinnigan and Martin Grant, as the third Australian designer to show on-schedule. She was given the nod by the Federation Francaise de la Couture du Pret-a-Porter des Couturiers at des Createurs de Mode, to move her show on to its official programme.
She was thrilled with the reaction and was visibly relieved post parade, heading off for a flute of champagne to celebrate this milestone for her label.
Ellery has come along way from her Perth routes where she was born, the daughter of a long-haul truck driver and an artistic mother. She launched her first collection in 2007 when she was just 23, after graduating from a TAFE fashion course and after working for one summer at fashion school, Central St. Martins in London.
There is more to the story with 4 years at RUSSHH magazine working her way up the ladder in roles that have enabled her to gain much of the experience and background to further build her label into the brand she wants it to be and to understand how to market successfully in a design landscape that is littered, in this current climate with labels that are either closing or reducing output.
With this show Ellery has seen her stocks rise and the signing of a host of new international stores in the USA, Europe and Asia as well as an exclusive deal in Australia to stock in David Jones.
This spring/summer 2016 collection of smooth-drop panelled dresses and co-ordinates with flat straps, drawstring fastenings, deeply ruffled sugar-bag gathers and fist-sized eyelet and zip features, was inspired by French artists Christo and Jeanne-Claude who “wrapped” two kilometres of Sydney’s coastline in white fabric in 1969. But for those who love the Ellery silhouette it was still to be seen and adored in many of the looks.
This Paris fashion week was more than just the Kym Elle ry show, it was also an historic week for Aussies in Paris. There was a large contingent of Australian brands who were running showrooms and media and buyer appointments including Aurelio Costarella, Camilla and Marc, Akira Isogawa, Toni Maticevski, and Christopher Esber.
This has been a Paris fashion week that has seen some of the most fabulous Australian designers shine and spruik their incredible spring summer collections in what is surely still the fashion capital of the world!